Zig When They Zag

June 22, 2021 at PDT

Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask InsteadPlatforms and marketing tactics will change over time, but one thing that remains consistent is your business's need for a website.Why is your website so i...

June 8, 2021 at PDT

Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time

"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly.1. No One Knows Who You AreAs with person-to-person relationships, becoming familiar takes time. You wouldn't jump right into marriage on the first date. The same applies to developing a relationship with your audience before they become customers.2. Your Customers Have D...

April 13, 2021 at PDT

Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now

5 Marketing Things You Should Be Doing Right NowJessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties" in this century.Here are the five marketing things you should be doing right now.1. Talk to Your CustomersWe've been asking our clients what they need now and what they think their business will need in the future. In addition to current clients, we also ask these ...

March 23, 2021 at PDT

Zig When They Zag - Season 2, Episode 4: The Difference Between Brand Building and Lead Generation

Difference Between Brand Building and Lead GenerationThere’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead generation. In this episode, Kevin and I discuss the differences between the two styles of digital campaigns. Enjoy!What is Brand Building?Brand building is delivering a consistent message, look, feel, and story through consistent channels to the right audience. Many ...

March 9, 2021 at PST

Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals?

What are Marketing Goals?How can a company set intentional growth goals for the year after simply making it through the year 2020? In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals. Know Where You Want Your Business to go this YearMost business leaders have their goals in mind and know where they want to go, but they don't know how marketing applies to those goals. Even more so, they often aren't aware of the marketing tactics available.Preparing the Business...

February 23, 2021 at PST

Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In Order

The Importance of Doing Things in OrderWhy not jump into all the marketing services at the same time?Is marketing strategy worth it?In this episode, Jessica Scanlon and Kevin Ring discuss how important it is to do things in order when it comes to executing on marketing.Focus on How You Deliver the Maximum ValueJessica talks about the early days of Hot Dog Marketing when she began charging for the strategic aspect (instead of doing all that work for free!), she had some clients that would choo...

February 9, 2021 at PST

Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021

How do you balance a strategic plan and flexibility?How can you plan for a year that already seems like it'll be unpredictable?Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when things don't turn out like you expected (or wanted).Business owners and decision-makers that lead teams and companies through 2020 saw many projects that ...

December 15, 2020 at PST

Zig When They Zag - Episode 18: What is Brand? Part 3: Customer Experience

In this episode, Jessica Scanlon and Kevin Ring discuss the customer experience aspect of a company's brand. Customer experience is the holistic experience customers feel and encounter with your brand, product, or service. It's important to have a framework built around the customer experience so it can be protected, no matter who the customer is interacting with.Customer experience can include:LogoWebsiteColor paletteBusiness materialsCustomer giftsMessagingProduct/service deliveryWhat ...

November 27, 2020 at PST

Zig When They Zag - Episode 17: What is Brand? Part 2: Value Proposition

What is a Brand?: Value PropositionWhat do customers value from your company?In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a company's brand. The value proposition is what the customer needs to be done and what your company does. A value proposition is not just meeting the needs of the customer, it's creating an experience.Knowing where you can deliver the most value helps you craft a marketing message that communicates that to your audience.B...