Einzelhandel lokal und online kombinieren #omnichannel
Podcast Episode ∙ Marketing ∙ 2021 ∙ 44 minutes, 3 seconds
Marcel Rösel
Im Internet gibt es zahlreiche Kontaktpunkte mit Kundinnen und Kunden. Ein immer wichtigerer Kontaktpunkt sind online Marktplätze. Gerade die Kombination aus lokalem Handel und online Markplätzen stellt eine attraktive Kombination der Vertriebskanäle dar, meint Thomas Natkowski eCommerce Berater von eStrategy Consulting. Hören Sie was Einsteiger, die aus dem lokalen Handel kommen beim Marktplatzhandel zu beachten haben und wie fortgeschrittene Onlinehändler Marktplätze noch besser nutzen können im handel.digital Podcast.
handel.digital ist ein Projekt des Handelsverbandes Hessen e.V. und wird gefördert durch das Hessisches Ministerium für Wirtschaft, Energie, Verkehr und Wohnen sowie digitales.hessen.
Affiliate Token:
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Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
ITSCG Token:
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCT Token:
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
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