21 Savage
Artist ∙ Hip-Hop/Rap
Whispering betrays an intimacy—a shared acknowledgement of something sacred. And 21 Savage, rap’s ASMR wordsmith, uses the technique to intimidate and taunt, to threaten and destroy. Violence was quite literally Shéyaa Bin Abraham-Joseph’s introduction to rap: He started after his best friend was killed (and he himself sustained gunshot wounds) in a shootout on Joseph’s 21st birthday. This is music born in the streets, desensitized to tragedy because any other coping mechanism would result in unending heartbreak. His breakthrough, 2016’s Savage Mode, produced entirely by Metro Boomin, showcases the rapper’s deadpan delivery and ambivalence toward the stories he tells. With the EP, 21 emerged as one of rap’s great stylists, with his flow and Metro’s minimal beats giving the album an almost ambient feel. When 21 took his signature sardonic style to its logical extreme on Metro Boomin’s “Don’t Come Out the House,” he betrayed a playful willingness to engage with our image of him. With 2018’s I Am > I Was, though, 21 proved he was more than a single, captivating style. The album boasts a diversity of ideas, homing in on post-trap and club anthems and heightening the impact of his signature snarl, which grows in menace as it’s used less frequently. He used to shroud his apathy entirely in hushed sneers, but now, when 21 Savage lulls us with a whisper, the quiet is deafening.
Between 2020 and 2022, he only reaffirmed his penchant for club-ready street raps, with his Metro Boomin and Drake joint albums (SAVAGE MODE II and Her Loss, respectively) all leaving an impression on the culture. Of course, those were only appetizers for 2024's american dream, a project that sees 21 explore his upbringing while rapping alongside a diverse cast of collaborators like Doja Cat, Travis Scott, Lil Durk, and more. Imbued with the ease and subtle finesse of a mob boss, the LP proves that the most powerful voices are sometimes the quietest.
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