Rich Gang
Artist ∙ Hip-Hop/Rap
If Biggie defined the bling era with “money, hoes, and clothes,” then Rich Gang brought it to delirious new heights nearly 20 years later with “marble floors, gold toilets, and chandeliers.” So proclaimed Birdman, the supergroup’s ringleader and spiritual guide, on the Young Thug track “Givenchy” from their classic 2014 mixtape Tha Tour Part 1. Rich Gang’s aesthetic is best understood as a giant Cash Money hand rub. Initially, it was a way for Birdman—co-founder of Cash Money—to showcase his legendary label’s sprawling roster. The colorful Rich Gang album, which arrived in 2013, included such mainstream artists as Lil Wayne, Nicki Minaj, Busta Rhymes, and Mystikal. But after that, Birdman reconceptualized Rich Gang as a sort of reborn Outkast, pairing rapid-rising ATLiens Young Thug and Rich Homie Quan. The effect was magic. Against Quan’s cold-soul crooning, Thug angled his voice into bright and bold directions. Nowhere was their impact more resoundingly felt than on their platinum single “Lifestyle,” which tore through Vine, inspired memes, and seemed to officially usher in a new era of free-flowing Southern rap. Whatever the group’s future holds, Rich Gang’s legacy is indelible.
Affiliate Token:
Affiliate Campaign Name:
(Optional)
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
ITSCG Token:
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCT Token:
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.