Lil Peep
Artist ∙ Hip-Hop/Rap
As brief as his career was (his first mixtape came out in late 2015 and he was dead of an overdose two years later), Lil Peep—born Gustav Åhr in 1996—had a real impact on the culture around him, riding a hybrid of emo and rap that brought raw teenage depression to life in sound.
Raised in Long Island, he spent most of his teens in and out of homelessness in Los Angeles. Finding a likeminded community online, Peep released his first tracks to YouTube and SoundCloud, weaving samples of early-2000s bands like Brand New and Modest Mouse into trap beats and eerily singsongy raps about drugs, depression, and broken relationships. Bleak as it was, there was something beautiful about it, too, the nursery-rhyme quality of tracks like “Beamer Boy” and “White Wine,” or the way Peep seemed to hover at the edge of consciousness. (That Peep seemed to have a sense of humor about himself—that he could sound almost comically bored by his own feelings—didn’t hurt, nor did the fact that he knew his way around a melody, things he probably picked up listening to pop-punk.) After a run of mixtapes, he released Come Over When You’re Sober, Pt. 1; a follow-up, Come Over When You’re Sober, Pt. 2, was released posthumously. “They tell me all the time that it helps them stay alive and keeps them from committing suicide and stuff like that,” Peep told Apple Music, describing the effect of his music on the lives of his fans. “I’ve seen countless, hundreds of Lil Peep tattoos, so these people are really dedicated and have devoted their lives to my music, and it’s pretty crazy. And it blows my mind, but I love it. It’s a great thing and if it’s helping people, then that’s why I’m doing it.”
Affiliate Token:
Affiliate Campaign Name:
(Optional)
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
ITSCG Token:
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCT Token:
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.