10 Thirty
Album ∙ Worldwide ∙ 2022
In a 10-year career that has seen her go from girl-band lead singer to solo showstopper, MzVee has seen it all—first conquering the Afropop landscape with her dexterous fusion of dancehall, R&B, and soul before retreating from the spotlight for a brief mid-career hiatus. The album that announced her comeback, 2020’s InVeecible, was a defiant addition to her oeuvre that reintroduced her to a public baying for her music. On her fifth album, 10 Thirty, released to celebrate turning 30, the Accra-born singer curates a polished musical offering in homage to herself, touching on themes of contentment, love, and self-care with stirring contributions from a cross-continental cast. Across 10 songs with influences from hip-hop, bongo flava, Afrobeats, highlife, and amapiano, MzVee gives fascinating insight into her life, tapping Nigerian street pop star Bella Shmurda for a humorous plea to be left in her lane (“Abeg”) that segues into the Kofi Kinaata-featuring empowerment anthem “Winner.” Yemi Alade and Tiwa Savage, two of Afropop’s foremost female voices, join MzVee on “Dumebi” and “Coming Home,” respectively, adding their Midas touch to an album that’s primarily about finding peace within and finding joy in the midst of all the world’s mayhem.
Affiliate Token:
Affiliate Campaign Name:
(Optional)
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
Optional to segment marketing (email, social, etc). Cannot be used to track individual clicks or contain any personal identifiable information. Can contain up to 40 characters. Avoid using ?, /, or & within this field.
ITSCG Token:
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCG parameter is a group-level token for the Apple Services Performance Partners Program. This value can never be changed and must always remain the same in your affiliate links.
ITSCT Token:
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
The ITSCT parameter is a partner-level token for the Apple Services Performance Partners Program. This value is static and should not be changed unless you are a partner who has been provided your own distinct token. If so, you may override the default ITSCT value with your own assigned value.
Content Link
Short Link
Preview Player
The player is responsive. Its width will automatically expand to fit mobile and desktop layouts
The player is responsive. Its width will automatically expand to fit mobile and desktop layouts