Easy Money Baby
Album ∙ Urbano latino ∙ 2020
A lot has changed for Myke Towers in the nearly four years since his debut album, 2016’s El Final del Principio. For one, música urbana has grown from regional favorite to global movement, earning him some notable hits recently, including “DOLLAR” with Becky G and “Si Se Da” with Farruko, the latter of which features on his sophomore full-length. On a more personal tip, he recently became a first-time father, marking the occasion by having his infant son appear with him on the album’s cover. While Towers could easily have leaned fully into his pop appeal, Easy Money Baby succeeds largely because he refuses to abandon the streetwise skills present on the more aggressive hip-hop singles in his discography to date. He reps hard for Latin trap on heavy hitters like “Ronca” and “Tú,” while still easing into thuggish love mode on the far breezier “La Playa.” On the hypnotic “Relación Rota,” he does reggaetón romantica with a casual flair, and he uproots an interrogatory 50 Cent classic on the instantly memorable “Girl.” That latter cut further broadens the reach of música urbana at a critical time, linking it even closer to the anglophone rap world without compromising on language. In his own words, Towers walked Apple Music through some of his favorites of the 18 tracks on the record.
MIB
“The first one I’d pick is the first one on the album. It represents musically everything in my career up until now, from where I started, for people that may not understand. It brings color to the album.”
Parcerita
“Much of this one was inspired by a woman in Colombia, someone who I loved a lot there. That’s the theme here.”
Una Noche Más
“This has a certain type of rhythm. It’s meant to present Myke Towers in more of a global context separate from what’s expected from me.”
Girl
“‘21 Questions’ is one of my favorite tracks. I love 50 Cent. This is one I’m singing for the streets, because a lot of it involves women. If you listen, you’re going to like it.”
Funeral
“This is the final song—about a relationship that’s ending in a breakup because one person has hurt the other one. It’s key to understanding this record. When you lose someone, you’re still curious about that person, and you feel sad that things are different.”
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